Generative artificial intelligence (AI) is a subset or specialised branch of AI that specifically deals with the generation of content or data that is often creative, human-like, or novel. Generative AI systems are designed to create new content, such as text, images, music, or video that can mimic human creativity or generate content that is contextually relevant. As a result, generative AI technologies have drawn significant attention in recent years due to their ability to create realistic and often convincing content in various creative domains.