Media and the power to shape opinions |
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The media landscape in Switzerland is going through a profound transformation. Structural change caused by digitalisation and a declining willingness among users to pay pose major challenges for information journalism. In a direct democracy like Switzerland, these changes are of considerable social and political significance. The study will highlight the development of the Swiss media landscape from journalistic, politico-scientific and economic perspectives. The main areas of focus are agenda setting, investments and key stakeholders.
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