Europe against Google & Co.? |
---|
ITA (2015) Europe against Google & Co.? ITA dossier no. 15en (April 2015; Author: Astrid Mager). |
-> Global IT companies collect data to provide personalised advertising. -> These business practices are contradicting European values and legislations. -> The European data protection reform aims at forcing companies such as Google to respect European fundamental rights. -> The implementation of this vision in form of political practices is characterised by friction and conflict. -> In addition to the regulation of global search engines, Europe should focus on law enforcement and privacy-friendly technologies.
|